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Social media savvy real estate agents market themselves online by posting images, commenting on posts, and creating relationships by sending personal messages and responding to inquiries. All you need to do is advertise on these sites to get your message in front of a much larger audience. As a Jacksonville FL real estate agent, you need to gain the trust of your clients and there is no better way to do it than to give them testimonials from your previous clients. Clients are online looking for information, and they also consider agents reliable sources of it.

With your own website, you can share your approach to the Jacksonville FL market, your specialties or your geographic area, the type of client you hope to attract, how to reach you offline, how to link with you directly as well as on social media or elsewhere, possibly a blog or personal video, and how site visitors can opt in to email updates or other communications from you. Make sure your website and blog use keywords and phrases that increase your visibility on search engines such as Google, Yahoo, and Bing. Social media sites also allow you to broadcast content published elsewhere—whether it’s from your website’s blog, a new listing on the MLS, a news article, or a real estate video posted on YouTube—with your own unique spin on it, delivering value much like a blog post but in a smaller package that is more immediately interactive.

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